With our game logos we try to ensure that we have captured the emotion of the experience so that when users see it, they get a sense as to the experience ahead of them.
The regions in Kill Shot were meant to take the player around the world. Our art team did extensive research to find real world environments that not only suited the gameplay but also felt different as the user progressed.
Enemy classes featured unique differences so that users knew who they were dealing with in a mission. From visible armour to uniform differences we wanted player to be able to quickly identify key targets.